Not everyone wants to watch video, and even if they do, it’s not always the most convenient option. By repurposing video as blog content, we’re increasing our chances of being found in the likes of Google and Bing too.īeing findable on multiple platforms makes sense in an online world that’s becoming noisier by the minute.
Yes, YouTube is a search engine in its own right, but it’s not the first point of search for every member of our audience. However, there are no keywords in a video. That’s important for authors seeking to build a readership, and editors wanting to attract clients who need editing help. That intimacy can be compelling, and it’s a fast-track to building trust. It allows our audience to see our faces and hear our voices. Generating keyword juice for SEO purposes If you're creating a blog post, introduce paragraphs, bullet points, headings and any supporting imagery. Edit your text to ensure the spelling and grammar are correct, and tweak the writing so that it meets your audience's expectations of written content.
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